Terms of Service
Effective date: September 29, 2026
These terms apply to marketing services provided by L7 Idea Growth Lab (“L7,” “we,” “us”) to you (“Client,” “you”). Your plan, price and scope are set out in your written proposal or service agreement. If that agreement conflicts with these terms, the agreement controls.
1. Month-to-month service
Services run month to month. There is no long-term contract. Either party may cancel with 30 days' written notice. Fees already paid for the current month are not refunded unless your agreement or a written guarantee says otherwise.
2. Fees
You pay the monthly management fee for your plan as stated in your service agreement. Prices may differ by market size and competition. We'll give you written notice before any price change takes effect.
3. Advertising spend
Ad spend (for example, Google Ads) is not included in our fees. You pay it directly to the ad platform from an account in your name, using your own payment method. You set the budget; we manage the campaigns within it.
4. You own your accounts and assets
Your domain, website, website content created for you, Google Business Profile, Google Ads account, analytics accounts, tracking data and lead data belong to you and are held in your name. We are added as a manager or user. When services end, we remove our access and help transfer anything still needed. Tools, templates and know-how we used before or outside your project remain ours, but you may keep using everything that is part of your website and accounts.
5. Your responsibilities
- Give us the access, information and approvals we ask for, on time.
- Make sure the facts, prices, licenses, photos and claims you give us are accurate and that you have the right to use them.
- Respond to leads. How fast and how well you follow up affects results.
6. No guaranteed rankings or sales
No one can guarantee a #1 ranking on Google, and we don't. Leads, sales and rankings depend on factors outside our control, including your market, pricing, reviews, ad budget, competitors, search-engine changes and your own sales process. We don't promise sales, rankings or revenue.
7. Guarantees
First-60-Days Lead Guarantee
- Qualified lead: a unique form submission, or a phone call lasting 60+ seconds, from someone in the agreed service area asking about a service the client offers. Excluded: spam, solicitors, job seekers, vendors, duplicates within 30 days, and existing customers. Leads are tracked in Google Ads plus the lead log; the client can see every one.
- Guaranteed number (first 60 days): home/barndo builders and remodeling: 9 qualified leads; painting: 10; electrical: 10; roofing: 7.
- Minimum ad spend: $1,500/month; roofing $2,000/month.
- Window: starts on the first day ads serve and runs 60 calendar days. Pauses the client requests extend it.
- Conditions:
- Average daily ad spend ≥ the minimum for the window, with no more than 3 days paused.
- The client has the lead-alert phone number and email set up, and replies to leads within 1 business day (checked from the lead log and a sample of calls).
- Approvals within 2 business days.
- The landing page and tracking are the ones L7 installed, unaltered.
- The client pays invoices on time.
- No more than one guarantee per client.
- Remedy: (a) Waive the management fee for month 3. (b) If the cumulative total is still below the threshold by the end of month 3, refund the month-1 management fee within 14 days. Ad spend and third-party costs are never refunded.
- Excludes: sales, revenue, rankings, cost per lead and lead-to-job rate.
No-Lock-In Promise
Month-to-month. Cancel with 30 days' notice. Your website, domain, Google Business Profile, Google Ads account, and data are in your name from day one — if you leave, you keep all of it, and we'll hand over logins and files within 3 business days.
Setup fee
Foundation $1,000, Growth $2,000, Dominate $2,500, waived if you sign within 14 days of your audit.
8. Confidentiality
We keep your non-public business information confidential and use it only to provide our services. We won't publish your results or name without your written permission.
9. Limitation of liability
To the fullest extent allowed by law, L7 is not liable for indirect, incidental, special or consequential damages, including lost profits or lost business. Our total liability for any claim relating to the services is limited to the management fees you paid us in the three months before the claim arose.
10. Disclaimer
Services are provided as described in your agreement. Except as stated there, we make no other warranties, express or implied.
11. Governing law
These terms are governed by the laws of the state named in your service agreement.
12. Changes
We may update these terms. The effective date at the top shows when they last changed. Changes don't affect a signed service agreement unless both parties agree in writing.
13. Contact
Email daniel@l7ideagrowthlab.com or call (307) 254-9714.